The Course Engine

The one thing I look for before I market any course. Most courses launch without it: a funnel with nothing distinctive to say, and price as the only lever left. Without it, you won't sell much. With it, you will.

I've marketed 400+ courses over the last 14 years. This is the first process I use to fix their marketing.

What Changes In 20 Minutes

• Make the buyer feel so understood that they can't help but feel attracted to your offer.
• The transformation needs a mechanism to make it believable.
• Make them feel that your course is the next best step in their journey (not something new to try).
• All your copy now starts from a persuasive reference file instead of a blank page.
• Catch a weak offer before you spend a dollar promoting it.

Inside: a fill-in-the-blank Diagnosis template walked through with an example, a real 7-figure course's engine broken open end to end, and the emotional triggers that move people to buy (the 80/20 of buying behavior).

There's no refund guarantee on this document. It's built so that in 20 minutes you see what's holding your course back. If that's too much risk for where you are right now, skip it and read the free case study first.